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Recipe for success
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Ayush Maheshwari’s life has been a rollercoaster ride
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Photo: K. Murali Kumar
Destiny’s child Ayush Maheswari
“If Mallika can have the oomph factor, why can’t I? My weight is my USP and I was fortunate enough to make this weakness of mine into strength,” chortles Ayush Maheshwari as he sips coffee. An IT wizard, motivational expert, a pop singer and more. Ayush’s resume is big as it gets and now he is all set to spread his infectious energy to the small screen. Buzz him about his ‘Big Indian’ show and the glint in his eyes says it all. “The agenda of this reality show is to help viewers celebrate life. The talks are still on about the nature of the show and I will be able to give details only after it is finalised.”
The programme will see Ayush collaborating with the K-queen, Ekta Kapoor as Balaji Telefilms’s New Division will handle this venture along with Popcorn Entertainment. He is also charmed by Ekta’s ‘If you-don’t-like-my-show, don’t-watch-it-attitude.’ “I don’t necessarily watch any of her shows but the way she has made name for herself is amazing,” he says. His Balaji connection began with the TV show Kaun Jeetega Bollywood Ka Ticket on 9X when he was one of the judges for the auditions.
Hailing from a conventional Marwari family, Ayush’s childhood was anything but easy. “I was dark, fat and did not like cricket. And, with a brother who was a complete opposite of me, it was tough to fit into any mode,” he remembers. Moving to Bombay at 12 did no good as he was ridiculed with comments like, “Motu tu kya karega.” Being overweight and struggling with sexuality and a fail in mathematics in class XII added to his ‘non-happening’ status. However, a chance encounter to go the US changed the track of his life and at 23 he became the youngest director of a Fortune 5000 company.
His project Karmayatra helped companies like Oracle (in Hyderabad, ADP, I-Vantage connect with its employees. “I was successful but still went into a major depression. I had a hard time even talking to people. I realised it was time to move on,” recalls Ayush. And, when he came back to India, he transformed into a popstar with Big Indian album. “The album did not do well but the positive outcome was the MTV contest, which saw me compete with Adnan Sami.”
His hunger to do something big compelled him to resign his cushy job and move to Mumbai. Ayush has had ‘many angels in life blessing him thoda pyar and thoda magic’ but his yoga teacher Eefa in Mumbai has helped him to think and be comfortable with his innerself. His recipe for success? “Accept that only you responsible for your life and see how things change. Success is the best sound system to amplify your inner voice.”
NEERAJA MURTHY
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